![]() ![]() And then you need to know how your strengths fit in. You need to understand the game they are playing so you can help them win. Whatever company you are applying to, you need to understand where they are in the startup journey. Each company is different, each readership has its own quirks, and the ideal conversion changes with each job. To the inexperienced eye, all of these content jobs appear to be the same role requiring the same skillset. So is the marketer that understands email funnels for large B2B Software as a Service (SaaS) companies. The organic traffic expert for startup marketing teams is a thing. All content jobs are not created equal, get specificĪll of the apps and websites you enjoy follow similar structures at various parts of their growth and people build very successful careers by being awesome helping with a very particular part of this journey. And it means structuring the content operation to lead to outcomes (i.e. “I must find a way to help our events team sell more tickets”). “I must publish three articles a week”) to strategy (i.e. This means elevating your mental frameworks from tactics (i.e. To truly increase your value, you need to understand what drives the company’s long-term growth and focus maniacally on that. Many mid-career folks have told me that when they were able to prove their direct impact on the business, they were able to ask for more resources. You’re not just filling empty boxes with content. And that starts with understanding the business you’re in. You need to be playing on a higher plane. You write articles, curate emails, and record podcasts that serve a community. But in your mind, you must know the difference. You can call yourself a “Content Marketer” or have that phrase in your job title. This isn’t only bad for you, it’s bad for them (they just don’t know it). When you think of yourself as someone who “writes content” you are allowing the very people who want to put downward pressure on your wages commoditize what you do. A photographer who says that he is creating “content” for his YouTube channel is nothing more than a marketer churning out fodder to fill the proverbial Internet airwaves with marketing noise. ![]() Don’t get sucked into a “content writer” downward slopeįrom venture capitalist Om Malik: You can tell a lot about a person and how they think about their work based on whether or not they use “content” to describe what they do. What follows is some big-picture learnings that I’ve seen “unlock” another level of a content marketer’s career. As a result, I’ve noticed a growing class of people who are hitting a career ceiling.Īs I enter year 10 in this space, I’ve had several “a-ha!” moments that I’ve witnessed in my career and in the careers of others. Advice for mid-career content practitioners here is hard to come by. But content marketing is entering its awkward adolescence. The path to making six figures in sales, design, or product roles is well worn. In 2019, it’s more realistic than ever to start and grow one’s career entirely in the content marketing space. A recent Axios story highlights how Netflix, Airbnb, Blackrock, Robinhood, Stripe and other large orgs are launching new content ventures. As of this writing, there are more than 1,000 content marketing positions on AngelList. ![]()
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